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What is Value?

๐Ÿค” What is value? It is a question that a lot of people struggle with. That is why they are attracted to my classes - Value-Driven Product Ownership and Vision to Value.


๐Ÿ˜ตโ€๐Ÿ’ซโ€‹ Defining value can be hard because 'value' is in the eye of the beholder and if you are not clear on who you are serving or what they value, then this question becomes impossible to answer.

These days I am noticing some signs, some clues - a trend on what people value. A lot of people are making choices of how they spend their $$$ and where they choose to work in favor of purpose-driven organizations - organizations that create value by serving more than their bottom line.


Which begs the question...

Is WHAT value an organization creates and HOW they create that value the new VALUE PROPOSITION?

If you are wondering how you could create value by serving a higher purpose - more than your bottom line? Here are 17 goals or outcomes to stimulate your thinking.




These are the 17 sustainable development goals (SDG) adopted by all United Nations Member States in 2015. It provides a shared blueprint for peace and prosperity for people and the planet, now and into the future.


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Now, what if 'defining value' is as easy as falling in love with one of these global challenges enough to use your organization's human ingenuity and creativity to address it in a way, that ALSO creates better business outcomes for your organization?

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