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 Value-Driven Product Ownership

The Art of Managing and Optimizing the Flow of Value

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4 x 4-hour sessions


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This class is currently being offered as a private class.

Contact us to schedule a class for your organization. 


"There is nothing quite so useless as doing with great efficiency that which should not be done at all" - Peter Drucker

Product Ownership - the art of championing and optimizing the flow of value

Responding to a fast-changing business world takes an agile, value-driven, iterative, and adaptive approach. Value-Driven Product Ownership is the art of championing and optimizing the flow of value delivery using such an approach.

Going beyond the limitations of a single agile framework, this accredited ICAgile course builds a strong foundation in the mindset, skills, and capabilities of Product Ownership and is reinforced with effective agile practices designed for customer-centric and collaborative value-driven software delivery.

Value-Driven Product Ownership is applied learning at its best. Delivered in 4 x 4-hour workshops, participants go beyond theory as they apply techniques like Personas, Product Vision, Story Mapping, MVP (or MLP) identification, Prioritization Models, Progressive Elaboration, User Stories, Story Slicing, Acceptance Criteria and more to a realistic simulation.


 Participants who successfully complete this course will earn the ICP-APO certification through ICAgile in the Product Ownership track and leave with the mindset, skills, and confidence as champions of value and leaders of value-driven, agile software delivery.


As a result of this program, you will be able to:

  1. Appreciate the role and mindset of Product Owner as value champion

  2. Recognize and apply the skills and behaviors of great Product Ownership

  3. Create alignment through effective storytelling of the vision, context and strategy for value delivery 

  4. Apply vision boards, personas and story maps to tell the story of the product and user

  5. Hold the value context while facilitating continuous discovery and shared understanding

  6. Capture vertical slices of customer value through epics and user stories

  7. Use techniques of progressive elaboration: story slicing, acceptance criteria, estimation and visual modeling

  8. Engage and manage stakeholders through effective communication, prioritization and feedback loops

  9. Leverage Agile for early realization of value through frequent delivery and short feedback loops

What Can You Expect?

This program is delivered using an Agile approach.  With a combination of synchronous and asynchronous work, small bursts of value are delivered over 4 x 4 - hour facilitator-led virtual sessions.  

The hands-on experiential nature of this workshop has participants working in teams to simulate the elicitation, communication, and planning of user needs for early and continuous value delivery.  Participants will practice using popular and effective Agile tools and techniques including Personas, Product Vision, User Story Mapping, MVP (or MLP) identification, Release / Increment Planning, User Story Writing, Story Slicing, Acceptance Criteria and more.  

All virtual workshops include:

  • Hands-on, applied learning

  • Live collaborative discussions

  • Use of the latest virtual collaboration tools

Participants should plan to invest a minimum of 1-2 hour between sessions on asynchronous reading and learning activities​.


  • 1:1 Product Ownership Coaching / Mentoring Sessions

  • Game Changer Index Profile - Discover if you have the proclivities to make a game-changing impact and contribution as a Product Owner

Program Topics

Session 1: Product Owner as Value Champion

  • Value-Driven Product Ownership: Role of Product Ownership

  • Articulating Value: Optimizing for Business and Customer Value

  • Aligning on Vision: Co-creating a shared Product Vision

  • Engaging Stakeholders: Mapping the Stakeholder Ecosystem

Session 2: Facilitating Shared Understanding of Value

  • Cultivating Generative Relationships: Engaging Stakeholders Around Value

  • Developing Empathy: Understanding End-User and Customer's Needs.

  • Managing Options: Ordering and Prioritizing the Backlog

  • Co-Creating with the Team: Facilitating Backlog Refinement

Session 3: Making Value-Driven Decisions

  • Strategizing Time to Value: Activating Delivery Strategies

  • Identifying Measurable Outcomes: Setting Outcomes and Metrics

  • Prioritizing for Value: Leveraging Prioritization Models

  • Planning Value Delivery: Planning Milestones and Iterations

Session 4: Validating and Optimizing Value

  • Shortening the Feedback Loop: Inspecting & Adapting through Feedback 

  • Discerning When to Stop: Navigating the Product Lifecycle

  • Growing Product Leadership Capacity: Expanding the toolkit of stances, skills and tools

  • Embracing Continuous Learning: Developing a Personal Growth Plan

Successful completion will earn you:

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Up to

14 SEUs

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14 PDUs


Meet Your Instructor

Anjali Leon
Founding Principal
Specialize in Product Thinking and Creative Collaboration

Career Highlights:​

  • Specializes in Product Leadership with Design Thinking, Lean and Agile Principles & Practices.

  • Educator and Master Workshop Facilitator.

  • 1:1 Co-active trained Purposeful Professional Leadership Coach.

  • GC-ologist & GC Index Partner and Leadership Agility 360 Coach.

  • Former Director of Product Development, Sr. Software Engineer

  • Founder and co-leader of South Florida Women In Agile.

  • International Speaker and Community Builder.

  • Clients include:  Office Depot, Modernizing Medicine, Alpine ITW, Pearson, UVA among others.

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What are people saying?

Thank you for reinforcing value driven thinking in a way where I can teach and lead others in my organization.

Erin S., Product Manager, Modernizing Medicine.

What I found particularly useful about the workshop was traveling through the activities of product ownership as a framework for the workshop.  The simulation helped me retain the knowledge and identify steps I am not currently taking.

Amanda M, Product Manager, Citrix.

Anjali did a great job with the format and engaging participants.  These workshops can be dry, however her approach is refreshing and held our interests for the duration.

Tara N, Product Manager, Pearson.

Ready to Take Action?

Is this Workshop for You?

If you are responsible for maximizing value delivery for your teams / organization, this is perfect for you.

Recommended for but not limited to:

Product Managers / Product Owners

Business / Functional / Systems Analysts

Coaches & Scrum Masters who support Product Owners

Project Managers

Professionals leading value-driven software ownership & delivery 

Cancellation Policy:

Organizer reserves the right to cancel the class with a full refund.

Contact us for our refund policy

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