The Value-Driven Product Ownership

Managing and Championing Value Delivery

March 1 - 5, 2021

5 x 3-hour sessions


2:00pm - 5:00pm ET

11:00am - 2:00pm PT

6:00pm - 9:00pm GMT

'Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.'

- Principle #1 of the Agile Manifesto

Product Ownership - the art of managing and championing value delivery


Responding to a fast changing world requires a value driven, iterative, and adaptive approach to planning and managing the delivery of value.


This experiential workshop takes the learner through the process of eliciting requirements and capturing and managing a backlog for the early delivery of value.  Participants will learn the mindset, tools and techniques to navigate an increasingly complex business landscape by taking a value-driven, customer-centric, and collaborative approach.  

As a result of this program, you will be able to:

  1. Make the case for an Agile approach to requirements and planning

  2. Appreciate the role of Product Owner as champion of maximizing value delivered

  3. Leverage the evolving role of Agile Business Analyst in collaborative Product Ownership

  4. Elicit and capture requirements as vertical slices of user value 

  5. Understand personas and apply story mapping to communicate and manage scope and strategy

  6. Tell the story of "value" through “good” epics, features and user stories

  7. Apply story slicing, acceptance criteria, estimation, prioritization to get a story ‘ready’ for development

  8. Manage and engage stakeholders through effective prioritization, forecasting and feedback sessions

  9. Leverage agile delivery for early realization of value through frequent delivery and short feedback loops

What Can You Expect?


This program is delivered using an Agile approach.  With a combination of synchronous and asynchronous work, small bursts of value are delivered over 5 3-hour facilitator-led virtual sessions.  

The hands-on experiential nature of the workshop has participants working in teams to simulate the elicitation, communication, and planning of user needs for early and continuous value delivery.  Participants will practice using popular and effective Agile tools and techniques including Personas, Product Vision, User Story Mapping, MVP (or MLP) identification, Release / Increment Planning, User Story Writing, Relative Estimation Techniques, Story Slicing, Acceptance Criteria and more.  

All virtual workshops include:

  • Hands-on and interactive activities

  • Live collaborative discussions

  • Use of the latest remote and collaborative tools and technology

Participants should plan to invest ~ 1 hour between sessions on asynchronous reading and learning activities​.


  • 1:1 Product Ownership Coaching / Mentoring Sessions

  • Game Changer Index Profile - Discover if you have the proclivities to make a game changing impact and contribution as a Product Owner

Program Sessions

Session 1:  Understanding Great Product Ownership

  • Role and mindset of a Product Owner

  • Product Mindset vs. Project Mindset

  • 6 Stances of Product Ownership

  • Product Ownership Models

Session 2:  Leading Initial Discovery Process

  • Product Vision

  • Understanding User Value vs. Business Value

  • Stakeholder Mapping and engagement

  • Customers and users through Personas

Session 3:  Co-creating the Solution

  • Eliciting requirements

  • User Story Mapping

  • Slicing value: Epics, Features, Stories

  • MVP, High speed estimation, Prioritization Techniques

Session 4:  Managing the Backlog

  • Defining Ready and Done

  • Writing good user stories: vertical slicing, INVEST criteria

  • Refining (grooming) stories for shared understanding

  • Facilitating effective Backlog Refinement sessions

Session 5:  Planning & Validating Value Delivery

  • Planning and Managing a product with multiple teams

  • Preparing for effective Iteration/sprint planning

  • Inspecting and Adapting through feedback loops

Successful completion will earn you:

16 PDUs

16 SEUs


Anjali Leon

Agility Coach, Educator and Facilitator


Career Highlights:​

  • Specializes in Product Leadership with Design Thinking, Lean and Agile Principles & Practices.

  • Educator and Master Workshop Facilitator.

  • 1:1 Co-active trained Purposeful Professional Leadership Coach.

  • GC-ologist & GC Index Partner and Leadership Agility 360 Coach.

  • Former Director of Product Development, Sr. Software Engineer

  • Founder and co-leader of South Florida Women In Agile.

  • International Speaker and Community Builder.

  • Clients include:  Office Depot, Modernizing Medicine, Alpine ITW, Pearson, UVA among others.

What are people saying?

Thank you for reinforcing value driven thinking in a way where I can teach and lead others in my organization.

Erin S., Product Manager, Modernizing Medicine.

What I found particularly useful about the workshop was traveling through the activities of product ownership as a framework for the workshop.  The simulation helped me retain the knowledge and identify steps I am not currently taking.

Amanda M, Product Manager, Citrix.

Anjali did a great job with the format and engaging participants.  These workshops can be dry, however her approach is refreshing and held our interests for the duration.

Tara N, Product Manager, Pearson.

Ready to Take Action?

Is this Workshop for You?


If you are responsible for maximizing value delivery for your organization, this is perfect for you.

Recommended for but not limited to:

Product Owners

Business / Functional / Systems Analysts

Coaches & Scrum Masters who support Product Owners

Project Managers

Other Dates

Registrations for next cohort closes in

Cancellation Policy:

Organizer reserves the right to cancel the class with a full refund.

Contact us for our refund policy

Building Community and Giving Back:

Be a part of building community!  PPL is committed to giving back to the South Florida community.  

For a public training offered by PPL, we reserve some free and discounted spots.   If you are a person in transition or a full-time student interested in this class, or you work for a non-profit organization, contact Anjali at aleon@ppl-coach.com and learn how you can reserve one of these spots.

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