Vision to Value

Masterclass in Strategic Product Leadership

Oct 29 - Nov 19, 2020

4 x 4-hour sessions 



3:00pm - 7:00pm ET

12:00pm - 4:00pm PT

7:00pm - 11:00pm GMT

"Life is too short to build something nobody wants"

- Ash Maurya

Master the art of transforming a vision

into valuable outcomes


As customer-centricity and stakeholder primacy models take hold more firmly, organizations MUST develop the capacity of their leaders to better understand and articulate value as it relates to customer and stakeholders needs.  This capacity is sorely missing in most organizations today!  

As a result of this program, you will be able to:

  1. Align a product vision and strategy to your organization's purpose and values.

  2. Understand how your product creates value for your customers and business.

  3. Define your organization's strategic outcomes and intent for win-6™ advantage.

  4. Cascade an adaptive value-driven approach to all levels of the planning cycle.

  5. Communicate strategies to accelerate time to market.

  6. Influence stakeholders with customer-centric data-driven decisions.

  7. Apply the Design Thinking framework to discover, define and validate value.

  8. Validate and measure customer and business outcomes.

  9. Understand your role and impact as a champion of value.


What Can You Expect?

This program is delivered using an Agile approach.  With a combination of synchronous and asynchronous work, small boosts of value are delivered over 4 4-hour facilitator-led virtual workshops.  

This practical and project based program is designed and taught by a former Director of Product and champion and scholar of the profession of Product Management.  She regularly teaches and coaches on the subject with a range of Fortune 500s and startups.

All virtual workshops include:

  • Hands-on and interactive activities

  • Live collaborative discussions

  • Use of the latest remote and collaborative tools and technology

Participants should plan to invest ~ 2-3 hours between sessions on asynchronous reading and learning activities​.


  • 1:1 Product Leadership Coaching / Mentoring Sessions

  • Game Changer Index Profile - Discover your game changing contribution as a Product Leader

Program Sessions

Session 1:  Understanding & Championing Value​​​

  • The Value Champion:  ​Product Leader as Value Champion

  • Product Mindset:  Mindset and stances of Product Leaders

  • Purpose & Vision:  Start with Why

  • Strategic Value Drivers: Customer, business and win-6™ value

Session 2:  Discovering Value through Empathy and Ideation

  • Design Thinking & Discovery Framework

  • Discover Opportunity:  Impact Mapping

  • Customer Empathy: Empathy Mapping & Customer Journeys

  • Ideate Solutions:  Collaborative, Creative Problem Solving

Session 3:  Validating Value through Focused Experiments

  • Capture Possibilities:  Opportunity / Solution Tree

  • Decision Making:  Prioritization Models

  • The Lean Startup:  Designing and Validating Experiments

  • Data-driven Action: Qualitative and Quantitative Metrics & Feedback

Session 4:  Planning & Communicating Strategic Intent

  • Vision & Strategic Intent: Story Telling, Story Maps and Roadmaps

  • Accelerate Time to Value: Minimum Lovable, Minimum Valuable & Minimum Marketable

  • Vehicles of Value: Products, Epics, Features and Stories

  • Plan Value Delivery: Estimation, Prioritization & Forecasting

Successful completion will earn you:

16 PDUs

16 SEUs


Anjali Leon

Agility Coach, Educator and Facilitator


Career Highlights:​

  • Specializes in Product Leadership with Design Thinking, Lean and Agile Principles & Practices.

  • Educator and Master Workshop Facilitator.

  • 1:1 Co-active trained Purposeful Professional Leadership Coach.

  • GC-ologist & GC Index Partner and Leadership Agility 360 Coach.

  • Former Director of Product Development, Sr. Software Engineer

  • Founder and co-leader of South Florida Women In Agile.

  • International Speaker and Community Builder.

  • Clients include:  Office Depot, Modernizing Medicine, Alpine ITW, Pearson, UVA among others.

What are people saying?

I was able to get information specific to my situation – beyond theory, very practical.

Ashaki R., Release Manager, Modernizing Medicine

The workshop was relevant, based on real-life projects, experiences, and circumstances. It was practical with recommendations that can be applied immediately.

Eddie, O, VP of
Quality, Bank United

The hands-on games and allowing us to participate and experience agile by building / planning our own MVPs.

Tia D., President, Belle Fleur

Ready to Take Action?

Is this workshop for you?


If you are responsible for defining value for their organization, this is perfect for you.

Recommended for but not limited to:

Product Managers & Product Owners

Entrepreneurs & Organizational Leaders

Agile Coaches

Other Dates

Registrations for next cohort closes in

Cancellation Policy:

Organizer reserves the right to cancel the class with a full refund.

Contact us for our refund policy

Building Community and Giving Back:

Be a part of building community!  PPL is committed to giving back to the South Florida community.  

For a public training offered by PPL, we reserve some free and discounted spots.   If you are a person in transition or a full-time student interested in this class, or you work for a non-profit organization, contact Anjali at aleon@ppl-coach.com and learn how you can reserve one of these spots.

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