When you flex your communication—more concise with a D, more engaging with an I, more reassuring with an S, more detailed with a C—you create the conditions for people to hear you, trust you, and align with you.

Without context, they make the best decision they can from where they sit—but it may pull against other priorities or ripple in unintended ways. With context, they gain the clarity to navigate trade-offs, use their judgment, and act in ways that support both their team and the larger strategy.

Even the best-aligned teams can drift off course. Priorities shift, new information emerges, and interpretations vary. Alignment isn’t a one-and-done event—it’s an ongoing practice.

Clear alignment isn’t just about making sure everyone knows the plan—it’s about ensuring your team has the information, context, and confidence to make fast, effective decisions without waiting for constant approvals.

When you can spot what’s energizing and what’s draining, you can: Align work to strengths Boost engagement Improve performance Channel energy to create meaningful impact