"Life is too short to build something nobody wants"
- Ash Maurya
Realize your game-changing impact as a strategic value champion for your organization
Hone your capability to better understand and relate to your customer.
Master the tools, techniques, and language of product thinking.
Champion the value created by your organization.
Session Details
📚BOOKS
Product Mastery, Goeff Watts
Escaping The Build Trap, Melissa Perri
Sprint, Jake Knapp
Measure What Matters, John Doerr
User Story Mapping, Jeff Patton
Product Roadmaps, C.Todd Lombardo
ADDITIONAL RESOURCES
Discovering and Validating Value MURAL
Communicating Strategic Intent MURAL
Password: cohort6
Session 1: Understanding & Championing Value
Thursday, July 9, 2020
2pm - 6pm ET
11am - 3pm PT
Agenda:
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The Value Champion: Product Leader as Value Champion
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Product Mindset: Mindset and stances of Product Leaders
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Purpose & Vision: Start with Why
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Strategic Value Drivers: Customer, business and win-6™ value
Pre-work:
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🎞 Outputs vs. Outcomes, Jeff Patton [1.5 min]
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🎞 Product Ownership in a Nutshell, Kniberg [15 min]
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🎞 Start with Why, Simon Sinek [5 min]
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👓 The 30 Elements of Consumer Value, HBR, Sept 2016
Session 2: Discovering Value through Empathy and Ideation
Thursday, July 16, 2020
2pm - 6pm ET
11am - 3pm PT
Agenda:
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Design Thinking & Discovery Framework
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Discover Opportunity: Impact Mapping
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Customer Empathy: Empathy Mapping & Customer Journeys
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Ideate Solutions: Collaborative, Creative Problem Solving
Pre-work:
Session 3: Validating Value through Focused Experiments
Thursday, July 23, 2020
2pm - 6pm ET
11am - 3pm PT
Agenda:
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Capture Possibilities: Opportunity / Solution Tree
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Decision Making: Prioritization Models
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The Lean Startup: Designing and Validating Experiments
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Data-driven Action: Qualitative and Quantitative Metrics & Feedback
Pre-work:
Session 4: Planning & Communicating Strategic Intent
Thursday, July 30, 2020
2pm - 6pm ET
11am - 3pm PT
Agenda:
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Communicate Vision and Strategic Intent: Visual Story Telling, Story Maps and Roadmaps
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Package Vehicles of Value: Products, Epics, Features and Stories
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Accelerate Time to Value: Minimum Lovable, Minimum Valuable & Minimum Marketable
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Plan Value Delivery: Program Increment Planning, Estimation & Forecasting
Pre-work:
16 PDUs
16 SEUs
Successful completion will earn you
As a result of this program, you will be able to:
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Align a product vision and strategy to your organization's purpose and values.
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Understand how your product creates value for your customers and business.
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Define your organization's strategic outcomes and intent for win-6™ advantage.
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Cascade an adaptive value-driven approach to all levels of the planning cycle.
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Communicate strategies to accelerate time to market.
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Influence stakeholders with customer-centric data-driven decisions.
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Apply the Design Thinking framework to discover, define and validate value.
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Validate and measure customer and business outcomes.
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Understand your role and impact as a champion of value.