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Welcome to


This is your gateway to the program


JULY 9, 2020

JULY 16, 2020

JULY 23, 2020

JULY 30, 2020


Every Thursdays

2:00pm - 6:00pm ET

11:00am - 3:00pm PT

6:00pm - 10:00pm GMT

"Life is too short to build something nobody wants"

- Ash Maurya

Realize your game-changing impact as a strategic value champion for your organization

Hone your capability to better understand and relate to your customer.

Master the tools, techniques, and language of product thinking.

Champion the value created by your organization.

Session Details


Product Mastery, Goeff Watts

Escaping The Build Trap, Melissa Perri

Sprint, Jake Knapp

Measure What Matters, John Doerr

User Story Mapping, Jeff Patton

Product Roadmaps, C.Todd Lombardo

Password: cohort6

Session 1:  Understanding & Championing Value​​​

Thursday, July 9, 2020

2pm - 6pm ET

11am - 3pm PT


  • The Value Champion:  ​Product Leader as Value Champion

  • Product Mindset:  Mindset and stances of Product Leaders

  • Purpose & Vision:  Start with Why

  • Strategic Value Drivers: Customer, business and win-6™ value



Session 2:  Discovering Value through Empathy and Ideation

Thursday, July 16, 2020

2pm - 6pm ET

11am - 3pm PT


  • Design Thinking & Discovery Framework

  • Discover Opportunity:  Impact Mapping

  • Customer Empathy: Empathy Mapping & Customer Journeys

  • Ideate Solutions:  Collaborative, Creative Problem Solving

Session 3:  Validating Value through Focused Experiments

Thursday, July 23, 2020

2pm - 6pm ET

11am - 3pm PT


  • Capture Possibilities:  Opportunity / Solution Tree

  • Decision Making:  Prioritization Models

  • The Lean Startup:  Designing and Validating Experiments

  • Data-driven Action: Qualitative and Quantitative Metrics & Feedback

Session 4:  Planning & Communicating Strategic Intent

Thursday, July 30, 2020

2pm - 6pm ET

11am - 3pm PT


  • Communicate Vision and Strategic Intent: Visual Story Telling, Story Maps and Roadmaps

  • Package Vehicles of Value: Products, Epics, Features and Stories

  • Accelerate Time to Value: Minimum Lovable, Minimum Valuable & Minimum Marketable

  • Plan Value Delivery: Program Increment Planning, Estimation & Forecasting


16 PDUs


16 SEUs

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Successful completion will earn you

As a result of this program, you will be able to:

  1. Align a product vision and strategy to your organization's purpose and values.

  2. Understand how your product creates value for your customers and business.

  3. Define your organization's strategic outcomes and intent for win-6™ advantage.

  4. Cascade an adaptive value-driven approach to all levels of the planning cycle.

  5. Communicate strategies to accelerate time to market.

  6. Influence stakeholders with customer-centric data-driven decisions.

  7. Apply the Design Thinking framework to discover, define and validate value.

  8. Validate and measure customer and business outcomes.

  9. Understand your role and impact as a champion of value.

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Ask your instructor

Anjali Leon

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